In 2006 we set out to design a clip to hide a women’s bra- straps from the garment she was wearing. On the surface this seemed like a simple enough goal, but I would soon find it to be just the opposite.
For a couple of months my every thought was consumed with design concepts, as flaws consistently emerged whenever it felt like I was on the verge of a finished prototype. This was a pattern of pure frustration at the time, and with time became personally amusing. It was like I was repeatedly nearing the finish line in order to realize I needed to go back to the starting block. One hurdle I tripped over came with the desire for this to be a product anyone could use, because it would be hard for some women to reach behind their neck and place a bra strap clip on themselves, it had to attach while not being worn.
The funny thing is that while grappling with the demands, the solution I strived for finally came in a moment when I wasn’t searching for one. I still remember sitting in a restaurant, allowing my mind to relax, when the solution I was looking for popped into my head. I knew “this was it!” And Embrace was born on that day. I asked to borrow a pen from the waitress and quickly drew it on a napkin. I was full of excitement, and relief to have finally created a design that was exactly I wanted it to be. I had finally, finally crossed that finish line that was always just out of reach. Soon, I discovered this was only one marathon of more to come.
Now it was time to visit a plastics manufacturer to discuss the material of the bra-strap disc. Another two months passed as the search for just the right plastic continued. The test units either cracked from being too brittle, or easily buckled under pressure, or they would have a strong chemical odor. I never imagined the challenges on a conceptual level to be matched by the physical issues I now faced. I was pulling my hair out while hunting for the prefect composite. It wasn’t until we decided to mix various plastics that we were able to achieve our goal. To this day it remains a secret, as it is the only defense against imitations. If you should come across a product like ours that comes in a pack of three or four, they come in larger packs, because they do not work as a single unit. They have to work in conjunction with each other and become noticeable while being worn to achieve the strength of just one slim Embrace disc!
From a setback here to a leap forward there to another setback, this has been a journey we are fortunate to be a part of. Embrace is a story we’re proud to share and would be delighted to be your bra-strap solution.